In a world that’s always rushing, finding rest is often underrated — but for the team behind Baloo Living, deep, restorative sleep is a core philosophy. This brand is carving a niche at the intersection of wellness, comfort, and ecological responsibility. Below, we’ll explore Baloo’s story, its product line, what makes it unique, and what customers should know before buying.
From Bali to Blanket: The Origin Story
Baloo Living was born from one woman’s quest for stillness. Founder Elizabeth Grojean took a trip to Bali hoping to step back from her busy life. During that journey, she encountered a weighted blanket — and the feeling, she says, was transformative. It stirred a deep mind-body connection, and she decided to build a company to help others access that sensation.
The brand launched in 2018, and though headquartered in New York now, its ethos retains that Bali-inspired calm and balance.
Baloo aims not just to sell sleep products but to spread a more conscious approach to rest: that comfort and care can (and should) go hand in hand.
What Baloo Offers: Products & Promise
Baloo is primarily known for its weighted blankets, but its catalog extends into other sleep essentials. Here’s a breakdown:
| Product / Category | Key Features & USP |
|---|---|
| Weighted Blankets | 100% cotton (no hidden polyester), filled with lead‑free glass microbeads, designed to feel like a gentle hug. |
| Weighted Comforters | Similar pressure effect but in comforter form — more overhang, more coverage. |
| Linen Sheets & Duvet Covers | High‑quality French linen to go with the weighted layers. |
| Pillow Sprays & Sleep Accessories | Products with calming scents and minor sleep‑supportive details. |
The Baloo “Promise”
What sets Baloo apart (or at least what they emphasize) includes:
- Sustainability: Baloo claims to use plastic‑free packaging and double their carbon offsets, with a goal of being carbon neutral.
- Natural Materials: No hidden synthetic blends. Their blankets are fully cotton, Oeko‑Tex certified, with glass microbeads (rather than plastic pellets).
- Cool & Breathable Feel: One of their main marketing claims is “heavy, not hot” — i.e. offering the benefits of weighted pressure without overheating.
- Lifetime Quality & Easy Care: The products are machine washable and designed to last.
The Appeal: Why People Love (or Question) Baloo
What users praise
- Improved Sleep / Calm: Some customers say the blanket feels like a hug, helping them fall asleep faster or enjoy deeper rest.
- Premium Feel & Design: Many like the materials, aesthetics, and the care in construction.
- Eco‑Forward Values: For buyers who care about sustainability, Baloo’s green claims resonate strongly.
Common criticisms & caveats
- Shipping Delays / Cost Issues: Several reviews mention delivery taking longer than expected or unexpected shipping/duty charges.
- Return Policy Frustrations: Some customers felt returns were cumbersome, with costs or complications.
- Weight Comfort Tradeoff: A blanket’s pressure is helpful for many, but for some it may feel limiting (especially for those with certain conditions).
Overall, Baloo enjoys a decent average rating (around 3.4–3.5 out of 5) though many of the critiques revolve around logistics and service rather than core product failure.
How to Choose (If You’re Considering Buying)
If you’re thinking about getting a Baloo (or a similar weighted blanket), here are some tips to help:
- Pick the right weight
The general guidance: ~10% of your body weight is a good starting point. Baloo offers multiple weights so you can match based on how heavy vs. light you prefer. - Know your climate / heat sensitivity
They advertise breathability, but in very hot climates, even the most breathable textile can feel warm. - Check shipping to your location
Because the brand is US‑based, international buyers should be aware of customs, duties, and potential delays. - Inspect return policy carefully
Read the fine print. Some unhappy customers report extra costs or complications when returning. - Pair with light bedding
To avoid feeling “buried under weight,” consider combining with lighter sheets or breathable covers.
Final Thoughts
Baloo Living is more than just a blanket company — it’s a wellness brand that seeks to reintroduce sleep as a crafted, intentional practice. Their blend of eco-conscious design, thoughtful material choices, and wellness narrative gives them a compelling brand identity.